Free Marketing System Scorecard for Small Business

Score your website, traffic, lead capture, CRM, reputation, and reporting across 20 questions. Get your total and your weakest areas.

Marketing System Scorecard

Score your full marketing system across 6 areas. See your weakest links and priority fixes.

Website & Conversion

20 pts

Your homepage clearly explains what you do and who you serve

Every service has its own dedicated page

There are clear calls to action on every page

Your site loads fast and works on mobile

Traffic & Visibility

20 pts

You are showing up in local Google searches

Your Google Business Profile is complete and active

You run paid ads or have a consistent content/SEO strategy

You have city or service-area pages targeting local intent

Lead Capture

20 pts

Every website visitor has multiple easy ways to contact you

Missed calls trigger an automatic follow-up

You know where every lead comes from

You have a chat or lead capture tool on your website

CRM & Follow-Up

20 pts

All leads go into a single organized CRM

New leads are followed up within 5 minutes automatically

You have a multi-step follow-up sequence for unconverted leads

Your pipeline shows exactly where every lead stands

Reputation & Trust

10 pts

You have 20 or more positive Google reviews

You actively request reviews after every completed job

Reporting & Clarity

10 pts

You know your monthly lead volume and source

You track your close rate and cost per lead

Your highest-priority improvements:

See the Full Marketing System

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401 Western Ln, Irmo, SC 29063 · (888) 937-3396

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