Free Marketing ROI Calculator for Small Business

Enter your numbers and see exactly what your marketing spend is producing — cost per lead, cost per customer, first-sale ROI, and lifetime return.

Marketing ROI Calculator

See what your marketing spend should be producing — and what to improve.

Monthly Marketing Spend ($)Total spent on ads, SEO, email, social, etc.

Monthly Leads GeneratedAll new leads from all sources

Lead-to-Customer Close Rate (%)What % of leads become paying customers

Average Customer Value ($)Average revenue per customer (first job/sale)

Average Customer Lifetime Value ($)Total value over the full relationship

Estimated Monthly Overhead (%)Gross margin after job costs (optional)

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Cost Per Lead

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Cost Per Customer

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First-Sale ROI

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Monthly Revenue from Marketing

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Monthly Profit After Spend

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Lifetime ROI Per Customer

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